For tourism marketing, south of France hits home
New campaign will capitalize on county’s cosmopolitan flair By Kathleen Brady Shea, Managing Editor, The Times It wasn’t exactly an identity crisis, but the folks entrusted with promoting the area as a tourist destination have agonized for some time over the optimal way to describe the area’s ambience, attractions, and geography in ways that generate … Continue reading For tourism marketing, south of France hits home
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